Proprietary & confidential
Proprietary & confidential
Proprietary & confidential
PicklePals
PicklePals
Pitch Deck
Pitch Deck
Pitch Deck
The Ultimate Pickleball Community & Marketplace
The Ultimate Pickleball Community & Marketplace
Turn Key Differentiation into Solutions
Turn Key Differentiation into Solutions
Turn Key Differentiation into Solutions
How might we create a seamless and engaging pickleball experience by integrating gamification, personalized matchmaking, task-based rewards, comprehensive court management, accurate tournament mapping, and social connectivity—all in one platform?
How might we create a seamless and engaging pickleball experience by integrating gamification, personalized matchmaking, task-based rewards, comprehensive court management, accurate tournament mapping, and social connectivity—all in one platform?
How might we create a seamless and engaging pickleball experience by integrating gamification, personalized matchmaking, task-based rewards, comprehensive court management, accurate tournament mapping, and social connectivity—all in one platform?
The Virtual Courts
The Virtual Courts
The Virtual Courts
More than just finding courts — see real-time court availability, player rankings, upcoming tournaments, and quick games. Tap any court to explore sessions and posts, all through an interactive map with a drag-up tab for everything nearby.
More than just finding courts — see real-time court availability, player rankings, upcoming tournaments, and quick games. Tap any court to explore sessions and posts, all through an interactive map with a drag-up tab for everything nearby.
More than just finding courts — see real-time court availability, player rankings, upcoming tournaments, and quick games. Tap any court to explore sessions and posts, all through an interactive map with a drag-up tab for everything nearby.
PicklePals
PicklePals
PicklePals
The virtual court
The virtual court
The virtual court
the Official ranking
the Official ranking
the Official ranking
See where you stand with live global and country-wide rankings — based on player performance within the app.
See where you stand with live global and country-wide rankings — based on player performance within the app.
See where you stand with live global and country-wide rankings — based on player performance within the app.
PicklePals
PicklePals
PicklePals
The virtual court
The virtual court
The virtual court
court lobby
The court lobby
court lobby
See who’s playing at each court — view player profiles, match history, and connect with others in the community.
See who’s playing at each court — view player profiles, match history, and connect with others in the community.
See who’s playing at each court — view player profiles, match history, and connect with others in the community.
our team
founder & CEO
Perry peng
Former Professional Table Tennis Player, UCLA Alumni, 3 Years Tournament Operator at California’s Largest Racket Sports Club.
Co-founder &
ui ux Designer
DOris Ma
UI/UX designer from ArtCenter, experienced at Nissan and in public sector digital design, with expertise in end-to-end product experience.
Co-founder & Software Engineer
Eric Huang
Software engineer from USC, experienced in mobile apps and cloud infrastructure. Formerly at TSMC and HighPoint, focused on scalable, user-centered products.
Co-founder & Software Engineer
Yuan-Jung Chang
Software engineer from USC with experience in mobile apps and cloud infrastructure, specializing in scalable architecture and feature ideation.
Marketing
Lexy Zhang
Go To Market Strategist, from Northwestern University, Ex P&G, TikTok, Edelman
Marketing
Tiffany Wang
Go to market strategist, Northwestern and UCLA Alumni, Petersen Automotive Museum
consultant
Jenny Zhou
UCLA PHD alumni, tech lead at Google with over 10 years of experience in software development. Expert in building and scaling efficient big data infrastructure.
consultant
Yan Zhang
UCLA PHD alumni, design engineer at Qualcomm with over 8 years of experience in building micro systems for communication and sensing. Technology enthusiast and racket sport lover.
“Finding more than a court”
PicklePals
“Finding more than a court”
PicklePals
“Finding more than a court”
PicklePals
The Ultimate Pickleball Community & Marketplace
The Ultimate Pickleball Community & Marketplace
Our Mission
Our Mission
Our Mission
At PicklePals, our mission is to elevate the pickleball experience by connecting players, clubs, and businesses through smart technology and meaningful partnerships.
Fostering an ecosystem of growth, competition, and community.
At PicklePals, our mission is to elevate the pickleball experience by connecting players, clubs, and businesses through smart technology and meaningful partnerships.
Fostering an ecosystem of growth, competition, and community.
At PicklePals, our mission is to elevate the pickleball experience by connecting players, clubs, and businesses through smart technology and meaningful partnerships.
Fostering an ecosystem of growth, competition, and community.
Our Vision
Our Vision
Our Vision
Our vision is to transform pickleball into more than a game—into a global movement that inspires personal growth, meaningful connection, and limitless opportunity through innovation and community.
Our vision is to transform pickleball into more than a game—into a global movement that inspires personal growth, meaningful connection, and limitless opportunity through innovation and community.
Our vision is to transform pickleball into more than a game—into a global movement that inspires personal growth, meaningful connection, and limitless opportunity through innovation and community.
the market
Market opportunity
Market size analysis
Tap into a high-growth opportunity
Pickleball is the fastest-growing sport in the U.S., with millions of active and tech-savvy players ready for a digital solution.
user opportunity
User Behavior
& Court Demand
Strong User Demand Meets Operational Gaps
competitive analysis
success matrix
our team
our team
founder & CEO
founder & CEO
Perry peng
Perry peng
Former Professional Table Tennis Player, UCLA Alumni, 3 Years Tournament Operator at California’s Largest Racket Sports Club.
Former Professional Table Tennis Player, UCLA Alumni, 3 Years Tournament Operator at California’s Largest Racket Sports Club.
Co-founder &
ui ux Designer
Co-founder &
ui ux Designer
DOris Ma
DOris Ma
UI/UX designer from ArtCenter, experienced at Nissan and in public sector digital design, with expertise in end-to-end product experience.
UI/UX designer from ArtCenter, experienced at Nissan and in public sector digital design, with expertise in end-to-end product experience.
Co-founder & Software Engineer
Co-founder & Software Engineer
Eric Huang
Eric Huang
Software engineer from USC, experienced in mobile apps and cloud infrastructure. Formerly at TSMC and HighPoint, focused on scalable, user-centered products.
Software engineer from USC, experienced in mobile apps and cloud infrastructure. Formerly at TSMC and HighPoint, focused on scalable, user-centered products.
Co-founder & Software Engineer
Co-founder & Software Engineer
Yuan-Jung Chang
Yuan-Jung Chang
Software engineer from USC with experience in mobile apps and cloud infrastructure, specializing in scalable architecture and feature ideation.
Software engineer from USC with experience in mobile apps and cloud infrastructure, specializing in scalable architecture and feature ideation.
Marketing
Marketing
Lexy
Zhang
Lexy Zhang
Go To Market Strategist, from Northwestern University, Ex P&G, TikTok, Edelman
Go To Market Strategist, from Northwestern University, Ex P&G, TikTok, Edelman
Marketing
Marketing
Tiffany Wang
Tiffany Wang
Go to market strategist, Northwestern and UCLA Alumni, Petersen Automotive Museum
Go to market strategist, Northwestern and UCLA Alumni, Petersen Automotive Museum
consultant
consultant
Jenny Zhou
Jenny Zhou
UCLA PHD alumni, tech lead at Google with over 10 years of experience in software development. Expert in building and scaling efficient big data infrastructure.
UCLA PHD alumni, tech lead at Google with over 10 years of experience in software development. Expert in building and scaling efficient big data infrastructure.
consultant
consultant
Yan Zhang
Yan Zhang
UCLA PHD alumni, design engineer at Qualcomm with over 8 years of experience in building micro systems for communication and sensing. Technology enthusiast and racket sport lover.
UCLA PHD alumni, design engineer at Qualcomm with over 8 years of experience in building micro systems for communication and sensing. Technology enthusiast and racket sport lover.
the market
the market
$1.64B and
growing.
$1.64B and Growing.
The fastest-growing sport in the United States
The fastest-growing sport in the United States
Financial Growth & Investment
$4.4B By 2033
$4.4B By 2033
massive business opportunities
Popularity & Player Growth
331% By 3 years
331% By 3 years
mainstream sport with a thriving community
The Future & Olympic Potential
13,969 Courts
13,969 Courts
more facilities to build to meet the growing demand
Market opportunity
Market opportunity
"A Rapidly Growing Sport with Outdated Digital Solutions"
"A Rapidly Growing Sport with Outdated Digital Solutions"
48.3M
Players
The Fast-Growing Market
The Fast-Growing Market
Pickleball is the fastest-growing sport in the U.S. (pickleball’s average growth rate over the last 3 years is 311%).
Pickleball is the fastest-growing sport in the U.S. (pickleball’s average growth rate over the last 3 years is 311%).
600,000 Users
Gap in Current Market
Gap in Current Market
Existing apps (DUPR, PicklePlay, Pickleheads) focus on rankings & networking, but lack gamification & social engagement.
Existing apps (DUPR, PicklePlay, Pickleheads) focus on rankings & networking, but lack gamification & social engagement.
1.64B in 2024
Rising Demand for Integrated Platforms
Rising Demand for Integrated Platforms
PicklePals can differentiate with a fun, interactive, and competitive experience that appeals to younger audiences.
PicklePals can differentiate with a fun, interactive, and competitive experience that appeals to younger audiences.
Market size analysis
Market size analysis
Tap into a high-growth opportunity
Tap into a high-growth opportunity
Pickleball is the fastest-growing sport in the U.S., with millions of active and tech-savvy players ready for a digital solution.
Pickleball is the fastest-growing sport in the U.S., with millions of active and tech-savvy players ready for a digital solution.
950K–1.18M Users (SOM)
1.18M * $134.9 = $159.18M
5.94M Players
(SAM)
4.75 million * $134.9 = $641M
48.3M Players
(TAM)
1.98 million * ARPU ($134.94) = $2.67B
user opportunity
user opportunity
User Behavior & Court Demand
User Behavior & Court Demand
Strong User Demand Meets Operational Gaps
Strong User Demand Meets Operational Gaps
58%
Gen Z & Millennial Share
Gen Z (18–24): 18%
Millennials (25–34): 40%
38%
Growth in Casual Players
Most play for social & fitness reasons
Younger players show stronger app adoption behaviors
68,458
U.S. Courts, Poorly Managed
Lack reservation/ communication tools
PicklePals can streamline both user access and court operations
PickleHeads
Finding courts and game players
to All Players
Age: age 45-54 (22.89%), age 25-34 (21.5%)
Gender: Male 54.45%, Female: 45.55%
Marketing Position
Court-Finding & Game Organization Leader
Monetization
Affiliate Marketing Program
Membership
Event Management
Strength
Large court range
Collaborate with other players
Weakness
Users have to use other links to book courts
No community build
Marketing Position
Industry Leader in Pickleball Ratings
Monetization
Ads
Membership
Paid access of rating system for clubs & tournaments
Strength
Professional & standard rating system
Large user base especially for pros
Weakness
User base is more professional with lack of entertaining/ gamification for casual players
DUPR
Professional Rating System
to more Professinal Players
Age: age 25-34 (24.21%), age 45-54 (21.69%)
Gender: Male 64.2%, Female: 54.45%
Pickle Play
Finding courts and game players
to All Players
Age: age 45-54 (23.23%), age 55-64 (23.08%)
Gender: Male 60.4%, Female: 39.6%
Marketing Position
All-in-one Pickleball app for finding courts, connecting with players, and organizing events
Monetization
Club Management fee
Ads
Strength
All-in-one function while specialized in club management
Weakness
No Stands Out features
While the app offers comprehensive features, it lacks distinct differentiators to stand out against established competitors.
Play by Point
Booking Courts & Courts Managements
to all Players
Age: age 25-34 (29.18%), age 35-44 (18.68%)
Gender: Male 60.3%, Female: 39.7%
Marketing Position
Specialized Sports Management
Monetization
Court Management fee
Ads
Strength
Seamlessly gathers court information and enables in-app bookings, offering a comprehensive one-stop service.
Weakness
Insufficient Court data
competitive analysis
Success matrix
Innovative Market Leader
Mass Adoption & Scale
User-Centric Community
Operational Excellence
competitive analysis
competitive analysis
Choose your plan
profit margin - subscription fees
profit margin - Tournament
tournament details & registration
View full tournament details and register directly in the app. Easy access to schedules, locations, and ticket purchases.
Weekly Challenges
PICKLEQUEST ENGAGEMENT SYSTEM
Users complete weekly challenges—like matches, warm-ups, and social actions—to earn XP, build streaks, and unlock rewards. A fun and gamified way to keep users engaged across all skill levels.
court reservation
Integrated Court Reservation Fee
Users can easily book and pay through a direct link to PlayByPoint — integrated as we expand with more partnered courts.
our solution - to market
our solution - to users
PicklePals
our solution - to market
our solution - to market
Comprehensive Court Management
Providing seamless court booking and management to collaborate with court owners and operators.
Tournament Management & Mapping
Enhancing event organization by offering precise tournament locations and navigation tools.
Partnership & Business Integration
Leveraging partnerships with brands, retailers, and pickleball organizations to offer exclusive benefits and expand market reach.
our solution - to users
profit margin - subscription fees
profit margin
- subscription fees
Choose your plan
Choose your plan
court reservation
Integrated Court Reservation Fee
Users can easily book and pay through a direct link to PlayByPoint — integrated as we expand with more partnered courts.
Weekly Challenges
PICKLEQUEST ENGAGEMENT SYSTEM
Users complete weekly challenges—like matches, warm-ups, and social actions—to earn XP, build streaks, and unlock rewards. A fun and gamified way to keep users engaged across all skill levels.
profit margin - Tournament
tournament details & registration
View full tournament details and register directly in the app. Easy access to schedules, locations, and ticket purchases.
profit margin - Tournament
tournament details & registration
View full tournament details and register directly in the app. Easy access to schedules, locations, and ticket purchases.
our solution - to users
Gamification & Virtual Courts
Making gameplay more engaging with local rankings, virtual courts, and personalized matchmaking.
Task-Oriented & Reward System
Encouraging player retention with a task-based system and credit rewards.
Integrated Social Features
Strengthening community engagement through built-in social media and player connections.
Weekly Challenges
PICKLEQUEST ENGAGEMENT SYSTEM
Users complete weekly challenges—like matches, warm-ups, and social actions—to earn XP, build streaks, and unlock rewards. A fun and gamified way to keep users engaged across all skill levels.
court reservation
Integrated Court Reservation Fee
Users can easily book and pay through a direct link to PlayByPoint — integrated as we expand with more partnered courts.
Design system
Design system
Design system
branding | logo & icons
branding | logo & icons
branding | logo & icons
Thank you!
Let’s do this!
Proprietary & confidential
PicklePals
perryp@picklepals.fitness
Our demo app is operational and available for review. Please contact us via the email to request access.
